In advertising, font styles are used to attract audiences and may present a certain mood. In publishing and editorial design, fancy fonts are not so practical to use so that the reader's eyes wont be stressed out. Serif fonts (fonts with accents) like Times New Roman and Georgia, are used for lenghty paragraphs because it is more readable than that of Sans serif fonts (fonts without accents). However, Sans serif fonts are used in headlines and posters because it can catch the readers attention.
Today, texts are also used in art. The form of a character can be used to represent an element in an artwork. This is called the art of Typography. Text could be used to convey information both literally and figuratively. Last monday in my photoshop class, we had an activity on typography. Their task is to create a poster that uses typography and vector shapes to promote a certain issue or genre. Here are some of their outputs.
by Rameer Tawasil
Issue: Peace
by Joboy Faundo
Music / Advertising
by Danica
Issue: Premarital Sex / Teenage Pregnancy
Visit my multiply account for more of my students' output.