Zoom In: Zamboanga City (2013 Ad Campaign)

Ride in her waves, roll in the pink sand and swirl yourself into a riot of colors are just some of the many ways to experience Zamboanga – and there’s still more in store for everyone to do in this vibrant City at the tip of Zamboanga Peninsula.

This September, Zamboanga City is rising up the ante in tourism promotion as it launches today its new advertising campaign at the 24th Philippine Travel Mart at the SMX Convention Center in Pasay City. The latest drive is an invitation for visitors and locals alike to zoom in again and take a closer look at the many reasons, some still unknown, why people love Zamboanga and why many call it their home.



This new campaign let's us share a piece of Zamboanga that we truly love. Let's Zoom In to its diversity. Use the hashtag #ZoomInZamboanga in your instagram photos, fb status and tweets, and tell us what makes Zamboanga your home.

Special Thanks to:
DOT R-IX, DOT-9 Regional Director Maryjune Bugante, City Tourism Office, Ms. Sarita Hernandez, City Government of Zamboanga, Info & Communications Division of City Mayors Office, Irmalyn Ho, Dexter dela Peña, Trebor Z Audio Visuals, Christian Olasiman and Cedrick Zabala.

Watch the original videos here:
"Zamboanga 2012" by Irmalyn Ho
"Hermosa Streetdance 2012" by Dexter dela Peña
"Zamboanga Peninsula's Cultural Pride" by DOT 9 (Produced by Trebor Z Audio Visuals)

Here are some news articles about the launching of the campaign:
BWorldOnline.com: "Zamboanga City launches tourism campaign"
Philippine Daily Inquirer: "Zamboanga City pulls all stops in promoting tourism" Sept 6, 2013. Below is the full page ad published on the day of the launch of the campaign.