Visual Identity or Branding, are Visible elements of a brand, such as color, form, and shape, which encapsulate and convey the symbolic meanings that cannot be imparted through words alone. In a broader (corporate) sense, it may include elements such as building architecture, color schemes, and dress code (src: BusinessDictionary). For the midterm project of my COM116 (Desktop Publishing) class, I asked them to develop a visual identity for a logo that they designed in their previous exercises. Here are their outputs:


Blue Coffee Cafe + Bar by Mina Alfad


Silver Shoes by Hazel Arias


Sweet Saliva by Marese Malvar


Crimson Babe by Rach Marquez


Red Ninja Agency by Riza Narag


Pink Spoon Ice Cream Parlor by Gab Pareja


Blue Ocean by Mohd Sarajan


Telly Vision by Alvin Serondo

I am really impressed with most of their works. I really noticed how they did their researches and took my recommendations very well. Im happy that their works looks professional and has a high potential for real life work. Which project is your fave? Like and leave your comments below.