csz97 Blog Folio: branding

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This year marks the comeback of the grandest and most colorful festival in Zamboanga Peninsula, the Zamboanga Hermosa Festival! Under the leadership of our new Mayor, John M. Dalipe, the month-long celebration this October will bring back events that were cancelled during the pandemic such as the Regatta de Zamboanga (Vinta Race), Streetdance Competition, Parade of Lights and many more!

The City Special Events Team, which I served as Creative Director since 2015, has been dissolved, and the the responsibility to organize the festivities and commemorative events starting this year was also given back to the City Tourism Office, which held the position prior to 2015. Nevertheless, I have been tasked to create a new branding for the Hermosa Festival with the theme "Celebracion de Colores."

The iconic Hermosa Festival emblem which became the face of the grandest festival has now retired and gave way to a new look. The new logo focuses on the typography featuring icons of Zamboanga embedded in its colorful letters of "Hermosa" representing the vibrant cultures and exciting activities of the fiesta. The background is inspired by the colorful mat or "banig" which are weaved by the indigenous people whos colorful sail called "vinta" served as the icon of Zamboanga for years. You may download the .png file below. Use of the logo is only for official events approved by the City Tourism Office and promotion of these events.

Other icons that can be seen in the new logo are the image of "Our Lady of the Pillar," the city's patroness; Fort Pillar; Yakan weave and shield; Mascota de Zamboanga; flowers (gumamela and bougainvillea); City Hall; heritage lamps; palm trees, Taluksangay Mosque; diving and underwater biodiversity. The typography for "Zamboanga" and "Festival 2022" is the official font family and color used for the branding of Mayor John Dalipe - blue, also the color representing Nuestra Señora La Virgen del Pilar, the center of the religious celebration of the Catholics who celebrate her feast day on October 12.

Watch out for the calendar of activities to be announced soon! Stay updated by following in the official social media accounts of Zamboanga Hermosa Festival: Facebook/Tiktok @zambohermosafest, Instagram/Twitter: @zambocitygovt; official hashtags: #ZamboHermosaFest #ZamboHermosaFest2022