"I Love Zamboanga City" is a campaign of the City Government to promote the Zamboangueños love for their city. It was launched in 2016 during the 2nd term of Mayor Beng Climaco and the logo was revised a year after. The logo is simply I Love (Heart) ZC where the heart icon is stylized like the iconic vinta of Zamboanga. The color pink is associated with Mayor Beng which evokes femininity, joy, youthfulness and love. Here's the iconic logo of I Love ZC! You may download the vector file here.